{"id":22117,"date":"2025-08-04T17:43:16","date_gmt":"2025-08-04T20:43:16","guid":{"rendered":"https:\/\/unimac.com\/br\/?p=22117"},"modified":"2025-08-04T17:43:18","modified_gmt":"2025-08-04T20:43:18","slug":"unimac-comunicacao-lavanderia-industrial-brasil","status":"publish","type":"post","link":"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/","title":{"rendered":"Canais de comunica\u00e7\u00e3o refor\u00e7am presen\u00e7a da UniMac no mercado nacional"},"content":{"rendered":"\n

Reconhecida internacionalmente, marca da Alliance Laundry Systems se destaca no desenvolvimento de solu\u00e7\u00f5es premium de lavanderias industriais e hoteleiras   <\/em><\/p>\n\n\n

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Qualidade premium nos processos de lavagem e secagem de roupa, tecnologias de controle operacional, redu\u00e7\u00e3o do consumo de energia, \u00e1gua e produtos e programa\u00e7\u00f5es de ciclos espec\u00edficos para otimiza\u00e7\u00e3o operacional s\u00e3o alguns dos requisitos procurados por profissionais do mercado nacional de lavanderia. Como forma de atend\u00ea-los(as), a Alliance Laundry Systems tem atuado na divulga\u00e7\u00e3o das suas solu\u00e7\u00f5es, voltadas para potencializar o desempenho em diferentes modelos de neg\u00f3cios.<\/p>\n\n\n\n

Neste sentido, pode-se destacar o trabalho de marketing, que vem sendo realizado desde o in\u00edcio da atua\u00e7\u00e3o da multinacional no pa\u00eds, h\u00e1 12 anos, que inclui o desenvolvimento de a\u00e7\u00f5es como a participa\u00e7\u00e3o em eventos, a divulga\u00e7\u00e3o de lan\u00e7amentos, investimentos em canais de comunica\u00e7\u00e3o, al\u00e9m da promo\u00e7\u00e3o de capacita\u00e7\u00e3o t\u00e9cnica de profissionais, com aplica\u00e7\u00f5es de treinamentos e apresenta\u00e7\u00f5es de conte\u00fados educativos.<\/p>\n\n\n\n

Gerente de marketing da Alliance Laundry Systems para Am\u00e9rica Latina, Aline Kan\u00f4, ressalta que \u201co trabalho da \u00e1rea vai al\u00e9m da venda de equipamentos, constr\u00f3i a identidade da empresa e fortalece o relacionamento com o mercado, por meio de canais ativos para intera\u00e7\u00e3o e suporte, garantindo que as marcas sejam reconhecidas como refer\u00eancia nos diversos setores de lavanderia\u201d.<\/p>\n\n\n\n

Comunica\u00e7\u00e3o omnichannel aproxima a marca de seus p\u00fablicos<\/strong><\/p>\n\n\n\n

Entre as ferramentas de comunica\u00e7\u00e3o est\u00e3o o website institucional<\/strong> com informa\u00e7\u00f5es detalhadas sobre produtos, servi\u00e7os e conte\u00fados sobre as marcas e o mercado; redes sociais e canais de suporte a clientes<\/strong>, voltados para tirar d\u00favidas e engajar t\u00e9cnicos e parceiros; e cria\u00e7\u00e3o de conte\u00fados interativos<\/strong> e atuais, <\/strong>como v\u00eddeos de estudos de caso e p\u00e1ginas com informa\u00e7\u00f5es para diferentes p\u00fablicos-alvo.\u00a0<\/p>\n\n\n\n

\u201cNo cen\u00e1rio atual, a comunica\u00e7\u00e3o precisa ser omnichannel, ou seja, o interlocutor \u00e9 quem decide por qual canal prefere receber ou acessar a mensagem. O nosso papel \u00e9 garantir que a informa\u00e7\u00e3o esteja acess\u00edvel em m\u00faltiplos formatos e plataformas, de maneira eficiente e integrada. Essa abordagem fortalece a comercializa\u00e7\u00e3o dos equipamentos, pois proporciona um contato fluido e estrat\u00e9gico entre a empresa e seu p\u00fablico-alvo. Al\u00e9m disso, ao diversificar os canais, a Alliance assegura que sua mensagem alcance o mercado de maneira ampla e eficaz\u201d, explica Kan\u00f4.<\/p>\n\n\n\n

A gerente ressalta que a comercializa\u00e7\u00e3o de solu\u00e7\u00f5es de tr\u00eas das suas marcas, todas com qualidade premium, \u00e9 voltada para p\u00fablicos espec\u00edficos. A UniMac, por exemplo, destaca-se pelas inova\u00e7\u00f5es e m\u00e1quinas de alta performance e robustez para lavanderias hoteleiras e industriais, como as lavadoras-extratoras de montagem r\u00edgida de alto desempenho e as tecnologias OPTispray\u2122<\/a> e UniLinc Touch\u2122<\/a>. Al\u00e9m disso, \u00e9 poss\u00edvel conhecer outros servi\u00e7os da empresa como a parceria para a cria\u00e7\u00e3o de layout e constru\u00e7\u00e3o de lavanderia e as dicas de manuten\u00e7\u00e3o e seguran\u00e7a.<\/p>\n\n\n\n

J\u00e1 a marca Speed Queen tem como foco comunica\u00e7\u00f5es voltadas para segmentos de lavanderias self-service e residenciais, enquanto a Primus conta com solu\u00e7\u00f5es para \u00e1rea da sa\u00fade como lavanderias hospitalares, sustent\u00e1veis e inteligentes.<\/p>\n\n\n\n

\u201cPara cada uma delas, foi desenvolvida uma persona espec\u00edfica, permitindo uma comunica\u00e7\u00e3o mais direcionada e eficaz para cada segmento. Essa mudan\u00e7a tamb\u00e9m est\u00e1 alinhada com a vis\u00e3o da Alliance de ser a solu\u00e7\u00e3o mais completa no setor de lavanderias no mundo, destacando a especializa\u00e7\u00e3o e a excel\u00eancia de seus produtos e servi\u00e7os. Com essa nova abordagem, a empresa tem consolidado ainda mais sua posi\u00e7\u00e3o no mercado, garantindo que sua mensagem seja transmitida com precis\u00e3o e impacto ao p\u00fablico-alvo correto\u201d, conta a gerente de marketing.<\/p>\n\n\n\n

Participa\u00e7\u00f5es em eventos consolidam posicionamento da Alliance no Brasil<\/strong><\/p>\n\n\n\n

Vale destacar que as participa\u00e7\u00f5es em eventos estrat\u00e9gicos de mercado tamb\u00e9m s\u00e3o essenciais para a conex\u00e3o com o p\u00fablico e apresenta\u00e7\u00e3o de lan\u00e7amentos, por isso, as marcas e seus distribuidores est\u00e3o presentes em encontros profissionais como Lavtech – Feira Internacional para Lavanderias<\/a>, Equipotel \u2013 Sin\u00f4nimo de Hospitalidade<\/a>, Texcare International, Clean Show al\u00e9m de eventos regionais promovidos por parceiros.<\/p>\n\n\n\n

Saiba mais sobre o trabalho da UniMac navegando pelo site<\/a> ou entre em contato com os canais de atendimento.<\/p>\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Reconhecida internacionalmente, marca da Alliance Laundry Systems se destaca no […]<\/p>\n","protected":false},"author":56,"featured_media":22118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1861,1898,1931,1930,1929],"class_list":["post-22117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","tag-equipamentos-de-lavanderia","tag-lavanderia-industrial","tag-presenca-da-unimac-no-mercado-brasileiro","tag-solucoes-para-lavanderia","tag-unimac-brasil"],"yoast_head":"\nCanais de comunica\u00e7\u00e3o refor\u00e7am presen\u00e7a da UniMac no mercado nacional - Unimac Brasil<\/title>\n<meta name=\"description\" content=\"Com foco em lavanderias industriais e hoteleiras, UniMac aposta em comunica\u00e7\u00e3o omnichannel para fortalecer sua atua\u00e7\u00e3o no mercado brasileiro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canais de comunica\u00e7\u00e3o refor\u00e7am presen\u00e7a da UniMac no mercado nacional\" \/>\n<meta property=\"og:description\" content=\"Com foco em lavanderias industriais e hoteleiras, UniMac aposta em comunica\u00e7\u00e3o omnichannel para fortalecer sua atua\u00e7\u00e3o no mercado brasileiro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"Unimac Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T20:43:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T20:43:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/unimac.com\/br\/wp-content\/uploads\/sites\/14\/2025\/07\/image-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"kbcom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"kbcom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/\"},\"author\":{\"name\":\"kbcom\",\"@id\":\"https:\/\/unimac.com\/br\/#\/schema\/person\/101a568a660ce5be86833b7bc9100bb3\"},\"headline\":\"Canais de comunica\u00e7\u00e3o refor\u00e7am presen\u00e7a da UniMac no mercado nacional\",\"datePublished\":\"2025-08-04T20:43:16+00:00\",\"dateModified\":\"2025-08-04T20:43:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/\"},\"wordCount\":754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/unimac.com\/br\/#organization\"},\"image\":{\"@id\":\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/unimac.com\/br\/wp-content\/uploads\/sites\/14\/2025\/07\/image-2.png\",\"keywords\":[\"equipamentos de lavanderia\",\"lavanderia industrial\",\"presen\u00e7a da Unimac no mercado brasileiro\",\"solu\u00e7\u00f5es para lavanderia\",\"Unimac Brasil\"],\"articleSection\":[\"Other\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/\",\"url\":\"https:\/\/unimac.com\/br\/news\/unimac-comunicacao-lavanderia-industrial-brasil\/\",\"name\":\"Canais de comunica\u00e7\u00e3o refor\u00e7am presen\u00e7a da UniMac no mercado nacional - 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