We at Alliance Laundry Systems LLC and our affiliates (“Alliance”) are committed to protecting your privacy. This Data Privacy Notice and Cookie Policy applies to our Websites, each of which is set forth below:

To review the privacy policy associated with mobile applications owned and controlled by Alliance, please refer to the in-app privacy policy and terms of service associated therewith.

This Data Privacy Notice and Cookie Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal information. If you do not agree with the data practices described in this Data Privacy Notice and Cookie Policy, you should not use the Websites.

We periodically update this Data Privacy Notice and Cookie Policy. We will post any privacy policy changes on this page.

We will update this Data Privacy Notice and Cookie Policy from time to time, therefore, we encourage you to periodically return to this page to review the Data Privacy Notice and Cookie Policy.

If you have any questions about this Data Privacy Notice and Cookie Policy or our treatment of the information you provide us, please write to us by mail to Alliance Laundry Systems LLC PO Box 990 Shepard Street, Ripon WI 54971 USA, Attn: Legal Department.

We explain below how we analyze data from this website. Any links to external sites are out of our control and we encourage you to always read the privacy statements on the other websites you visit.

Data Privacy Notice

The EU General Data Protection Regulation (GDPR), effective from 25 May 2018, gives individuals in the European Union enhanced rights over the use of their personal data. Under the GDPR, we are required to give you certain information, including information about your rights, when you provide us with your personal data.

By navigating the Websites and/or using our product and services, you are giving us your consent to process your personal data for the purposes described below. This consent can be withdrawn at any time.

The personal and other data which we ask you to provide us with when requesting information about our products or services will be used only for the purposes of providing you with and improving those products and services. Certain of the data with which you provide us will be aggregated on an anonymized basis for statistical purposes to enable us to improve the content of the Websites and to ensure that advertising is relevant.

The types of data we collect

A) Contact information – such as name, address, phone number, email address, and login information;

B) Information about your purchase of products or services – such as product registration information, warranty information and enrollment status in services;

C) Consumer satisfaction and feedback data – such as the results of customer satisfaction and feedback surveys;

D) Data collected when you are visiting the Websites – such as data collected through cookies and other automatically collected data to provide you with customized access to our websites, or information that you provide us with when visiting the Websites (such as through contact forms etc.);

E) Data identifying the appliance – such as PNC number, serial number, software version, MAC address, model, color etc.;

F) Appliance usage data – such as how and when the appliance is being used (frequency and which cycles)

G) Data generated by the appliance itself – such as operating data e.g. opening and closing of internal valves, heating circuit use and efficiency, motor power, activities driven by the appliance’s software in order to deliver the cycle/function chosen by you; efficiency data e.g. water consumption, energy consumption; situational Data e.g. conditions surrounding the appliance such as ambient temperature, air humidity, water hardness.

How we collect personal data

You may choose not to provide certain types of personal data to us. If you choose to do so, this may affect our ability to provide you with, and your ability to make use of, certain appliances and/or services or their functionalities and features. However, unless otherwise specified, your choice not to provide such information will not result in legal consequences for you.

Why we process your personal data and the legal basis for the processing

We may use your personal data for the following purposes (collectively “Processing Purposes”):

• from you or your representative when purchasing your product, registering your product, visiting the Websites, activating your account, ordering a service, participating in our campaigns, creating a product review or when downloading and using an application;
• from our retailers;
• from our third party service providers, suppliers and partners;
• from publicly available sources;
• from social media, e.g. Facebook if you choose to use Facebook to facilitate logging into our websites/ apps.